Member-only story

Startup Funding Guidance for Female Founders, Against All Odds

Nicole Gallardo
5 min readDec 20, 2022

--

Nicole Gallardo and Alicia Espinoza talking at an office desk.

As a female founder, I often get asked why I don’t raise venture capital. This question makes me laugh.

Many of my peers assume that my being a woman gives me an advantage given the current DEI movement happening within the startup world. I see this movement and I feel the energy of it, but unfortunately, the number of investment dollars certainly doesn’t reflect it.

Only 2% of venture capital funding went towards women-founded startups in 2021 and only 15% toward female co-founders. For minority women, that percentage is even smaller.

Simply put, the chances of me raising VC funds as a woman have always been slim to none.

Self-funding seemed to be my only option, so I built my business strategies around that.

Other women can plan to self-fund too, even with little money in their own bank accounts, but only first after making sure they have the necessary elements to succeed.

Determine which funding route is best for your startup by asking yourself these 4 questions:

1. What skills and expertise can you contribute as Founder?

--

--

Nicole Gallardo
Nicole Gallardo

Written by Nicole Gallardo

Founder & Chief Design Officer at Founders Who UX | CEO at Gallardo Labs | Published in Entrepreneurship Handbook, UX of EdTech, & UX Collective

No responses yet