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5 Market Trends Worth Following for Startups—New Founders, Take Note
Here are some essential factors to consider as you plan for a successful 2023.
With every startup idea, comes a new set of opportunities and challenges…especially when it comes to building a successful product, brand, and culture around it.
As the founder and CEO of Gallardo Labs, I’ve got to work with companies of all shapes, stages, and sizes. Here are the top 5 trends I’m seeing in the market that lead to success. Each is 100% worth following for new founders as they plan to grow in 2023.
1. Social Advocacy
In today’s ecosystem, 87% of consumers are willing to buy a product or service based on a company’s advocacy concerning a social matter. Companies that are listed on the World’s Most Ethical Companies list outperform the S&P 500 by 3.3%. This shows that customers want companies to take a strong stance on social change and are increasingly assessing their purchases according to their values and ethics.
Takeaway: Stand for something in a bold way and let your customers and team know what that…
